Ethics Corner

IS YOUR WEBSITE ETHICAL?

Standard of Practice 12-9 states “REALTORS firm websites shall disclose the firm’s name and state(s) of licensure in a reasonable and readily apparent manner.

 

Websites of REALTORS and non-members licensees affiliated with a REALTOR firm shall disclose the firm’s name and the REALTOR’S or non-member licensee’s state(s) of licensure in a reasonable and readily apparent manner.”

 

Is your website in compliance? Is your firms name readily apparent?

 

The Colorado Real Estate Commission agrees with the Code. In Rule E-8 the commission states:

“A real estate licensee who performs any act requiring a license, including advertising or advertising property belonging to another shall do so in the name of the employing broker.”

 

Standard of Practice 12-8 states “The obligation to present a true picture in representations to the public includes information presented, provided or displayed to REALTORS websites. REALTORS shall use reasonable efforts to ensure that information on their websites is current. When it becomes apparent that information on a REALTORS website is no longer current or accurate, REALTORS shall promptly take corrective action.”